The Latest Funk
AI Marketing for Dispensaries: Powerful Tool. Humans Required.
Open any software right now, and we'd bet an AI feature gets highlighted within the first few minutes—an "Ask AI" button, a "generate with AI" prompt, something. Loyalty platforms, email tools,...
Your Dispensary Is Losing Customers Right Now
Think you’re running a loyalty program? TOKE’s free dispensary loyalty audit reveals where you’re leaving money on the table—and how to fix it.
How to Build a Dispensary Content Ecosystem
Dispensary content marketing isn't just posting on Instagram. Here's how to build a full content ecosystem that works together to drive sales.
How to Market Your Dispensary: 7 Reasons You Keep Losing Customers
If you're wondering how to market your dispensary, you might be focusing on the wrong thing. Here are 7 reasons your customers aren't coming back and how to fix them.
From 420 Spike to Repeat Revenue: Using Dispensary Customer Data
earn how to turn dispensary customer data from 420 into repeat revenue with segmentation, targeted messaging, and a smarter marketing strategy.
The Real Plug: Use Dispensary Data to Improve Marketing ROI
Learn how dispensary data turns customer metrics into measurable ROI through segmentation, retention strategy, and smarter dispensary marketing.
Why Most Dispensary Loyalty Programs Don’t Work (And How to Fix Them)
Most dispensary marketing loyalty programs don’t drive retention. Learn the biggest mistakes dispensaries make—and how to fix loyalty marketing.
Cannabis Marketing for Women: What Resonates
As women become a larger share of cannabis consumers, marketing needs to change. Learn how trust and agency drive real decisions.
6 Dispensary Marketing Mistakes to Avoid This Year
Strengthen your dispensary marketing strategy by avoiding the most common mistakes. Discover smarter, more effective tactics to drive real growth.
Hyperlocal Cannabis Marketing: Standing Out in a Saturated Market
Hyperlocal cannabis marketing helps dispensaries drive retention, revenue, and relevance—especially in competitive, oversaturated markets.
Not the Same Thing: Emails vs. Loyalty in Dispensary Marketing Strategy
Learn the difference between email marketing and a loyalty program—and why both are essential to your dispensary marketing strategy this season.
5 Things Your Cannabis Marketing Strategy Might Be Missing
Missing key pieces in your cannabis marketing strategy? These five essentials help drive real loyalty, retention, and growth for your dispensary.
Why Dominating Cannabis SEO Starts With Web Design
Discover how cannabis SEO goes beyond keywords—learn why web design, site speed, and accessibility are the real drivers of search rankings.
Cannabis Customer Retention Tips—Straight From Your Budtenders
Budtenders hold the key to cannabis customer retention. Use their insights to boost loyalty and align your dispensary marketing strategy.
5 Cannabis Email Marketing Workflows Every You Should Be Using
Boost dispensary retention with five cannabis email marketing workflows. Learn how automation, loyalty, and strategy drive smarter email marketing.
The No-Fluff Guide to Cannabis Holiday Marketing for Dispensaries
Cannabis holiday marketing doesn’t have to be cliché. Learn how to make your dispensary stand out with smarter, more strategic holiday promos.
Smarter Customer Segmentation for Dispensaries: A Guide to Loyalty That Converts
Stop blasting blanket promos. Learn how behavioral segmentation turns loyalty programs into ROI machines—and how TOKE helps make it happen.
Why Your Dispensary Needs a Content Calendar (and How to Build One That Works)
Tired of last-minute marketing? Learn how a content calendar can keep your dispensary consistent, compliant, and ahead—without the chaos.
Your Social Media Got Shadowbanned—Now What?
A Cannabis Dispensary’s Guide to Bouncing Back One minute, your posts pull solid engagement, your stories get views, and everything feels on track. Then suddenly. . . Nothing. If your cannabis...
Cannabis Content That Converts: Social Media Tips for Every Platform
Social media should be a cannabis dispensary’s best friend—your place to build hype, connect with your audience, and show off your brand’s personality. But thanks to strict (and often vague)...
Cannabis Compliance: Your Guide to a Smooth 420
420 is just around the corner. Is your dispensary compliant? Get tips on digital marketing, loyalty programs, and in-store prep for a smooth 420!
IWD: Give Women Their Flower(s)
The TOKE Agency is celebrating International Women’s Day by highlighting the women shaping cannabis—leaders, innovators, and brands making an impact.
The Discount Trap
Avoid the dispensary discount trap! Discover how The TOKE Agency can help you build loyalty, boost ROI, and keep customers coming back—no price cuts needed.
Fall in Love With Your Marketing
Fall in love with your marketing. Let TOKE refresh your brand with creative, data-driven strategies that boost sales, engagement, and loyalty.
Funk It Up: The Year of Creativity
Embrace creativity in 2025! Learn how to stand out, build authentic connections, and push boundaries with fresh, innovative marketing strategies.
New Year, Fresh Strategy
Start the new year right with a fresh strategy. Reflect, refine, and implement data-driven decisions to make 2025 your best year yet.
Building Success: TOKE’s Year of Growth
Cue the tissues because we’re so proud of our baby. Just a little over a year ago, we took the leap into cannabis marketing full-time—not entirely sure what the journey would bring, what...
The Future Is Female
This year, The TOKE Agency made waves at the Benzinga Cannabis Capital Conference. Amid the whirlwind of vendors, meetings, and panels, one thing stood out: the overwhelming majority of attendees...
Turn Data into Dollars
We live in an era where data runs the show. Entire careers are built around reading data, making sense of it, and turning it into action. So, what’s your data doing for you? In marketing, it’s...
Loyalty That Lasts: Keep Customers Coming Back for More
What makes your favorite brand really stand out from the crowd? It’s not just the products—it’s how they make you feel seen, valued and stoked to keep coming back. A holistic approach to customer...
Blogging to Boost Cannabis Business
Many overlook blogging as an essential part of the content marketing ecosystem, especially in cannabis. While most brands are busy chasing social media trends or paying for ads, they’re missing...
Start Now: Lock in Loyalty to Crush Your Cannabis Goals This Holiday Season
In the cannabis industry, Q4 means game time. As the year winds down, consumer spending goes into overdrive—thanks to holiday shopping, year-end bonuses, and that feel-good spirit in the air. But...
Cannabis Business Licenses in 2024
2024 has undoubtedly been an exciting year for cannabis business licensing. From New York awarding new cannabis licenses throughout the year to Minnesota opening its first round of adult-use...
Canna Marketing in Massachusetts
Cannabis marketing is wild. The market shifts constantly, and regulations change faster than you can roll a joint. When you think you’ve got it down, a new rule pops up, flipping your strategy...
High Times Ahead: Stay Consistent With Loyalty Programs
If you work in the cannabis industry, you already know things can get crazy. Federal and State laws change constantly, so marketing policies also evolve rapidly. Keeping up can give you whiplash,...
Say It Loud: Leverage Loyalty for Cannabis Marketing Freedom
Messages that click with your customers meet them at the right time and place—nowadays, that’s mostly on their smartphones. With 7.2 billion smartphone users worldwide and people checking their...
Embracing Fresh Perspectives: TOKE’s Brand Journey
It’s no secret that building a brand is never easy. Sure, creating something from scratch is far out, but it is quite the challenge. The initial construction phases can be full of...
From Seed to Sale: Your Cannabis Dispensary’s Brand Story
Picture your dispensary—you've got outstanding products, top-tier services, and a rock-solid business model. But in today's cutthroat cannabis market, standing out requires more than just...
Curious About 710? Explore a New Era in Cannabis
What does July 10th have to do with pot? 710 (celebrated 7/10—obviously) is like the hip little sister to mega-holiday 420. So, what’s the hype? Flip 710 around, and it “spells” OIL. 710...
Why You Need a Killer Loyalty Program for Your Cannabis Dispensary
You're the trendiest dispensary in the cannabis scene, causing a serious buzz. But here's the real question: how do you keep that vibe alive? With a killer loyalty program. These programs aren't...
The Inclusivity Revolution: Lessons from TOKE
When our team met in person in Miami back in January, we had a goal: to dial in on our brand awareness. We initially recognized the need to create a tool to actively draw people in and highlight...
Post-420 Playbook: Harnessing Data to Ignite Loyalty
As the 420 festivities wind down, dispensaries are riding the high of increased foot traffic and a wave of first-time customers. But as the initial buzz fades, the real challenge begins: turning...
Simplify the Vibe: Content Ecosystems Explained
Is marketing your dispensary a total buzz kill? We totally understand—it's no easy task! Luckily, we've cracked the code on simplifying strategies while still delivering far out campaigns. It all...
WTF Is 420?
Nowadays there’s a holiday for everyone. There’s National Bartender Day, dedicated to the guys and gals who sling your brews, and National Hugging Day, reserved for those who like to, well, hug....
Get Groovy with Brand Archetypes
How do you attract customers to your brand? It’s one of the most common questions we get as marketers and one of the easiest to answer. The secret? Authenticity. Honestly, it’s that...
Breaking the Grass Ceiling: Empowering Women in Cannabis
In the whirlwind of the past year, ablaze with the unstoppable rise of women, the world witnessed remarkable milestones. In a time when icons like Barbie proudly voiced what it means to be a...