The Inclusivity Revolution: Lessons from TOKE

The Inclusivity Revolution: Lessons from TOKE

When our team met in person in Miami back in January, we had a goal: to dial in on our brand awareness. We initially recognized the need to create a tool to actively draw people in and highlight The TOKE Agency’s existence. Enter our Brand Archetype Quiz. At...
WTF Is 420?

WTF Is 420?

Nowadays there’s a holiday for everyone. There’s National Bartender Day, dedicated to the guys and gals who sling your brews, and National Hugging Day, reserved for those who like to, well, hug. Even cats get a day. But for stoners, the only holiday that really...
Get Groovy with Brand Archetypes

Get Groovy with Brand Archetypes

How do you attract customers to your brand? It’s one of the most common questions we get as marketers and one of the easiest to answer. The secret? Authenticity. Honestly, it’s that straightforward. But even though the answer is simple, it’s not as easy to achieve....