by Lisa | Feb 11, 2026 | Women in Cannabis
Cannabis and wellness have exploded—but cannabis marketing for women hasn’t exactly kept up. Too often, brands swing between two extremes: overly clinical or painfully patronizing. Either it reads like a medical textbook, or it feels like someone slapped a pastel...
by Lisa | Mar 4, 2025 | Women in Cannabis
International Women’s Day (IWD) is all about empowerment and giving credit where it’s due—and in the cannabis industry, women deserve a serious shoutout. Whether creating products that meet women’s needs or bringing bold leadership to boardrooms, women lead the...
by Lisa | Dec 17, 2024 | Women in Cannabis
Cue the tissues because we’re so proud of our baby. Just a little over a year ago, we took the leap into cannabis marketing full-time—not entirely sure what the journey would bring, what challenges we’d face, or how much trial and error it would take to figure things...
by Lisa | Dec 3, 2024 | Women in Cannabis
This year, The TOKE Agency made waves at the Benzinga Cannabis Capital Conference. Amid the whirlwind of vendors, meetings, and panels, one thing stood out: the overwhelming majority of attendees were men. While incredible women-owned brands and trailblazing companies...
by Lisa | May 21, 2024 | Women in Cannabis
When our team met in person in Miami back in January, we had a goal: to dial in on our brand awareness. We initially recognized the need to create a tool to actively draw people in and highlight The TOKE Agency’s existence. Enter our Brand Archetype Quiz. At...
by Lisa | Mar 5, 2024 | Women in Cannabis
In the whirlwind of the past year, ablaze with the unstoppable rise of women, the world witnessed remarkable milestones. In a time when icons like Barbie proudly voiced what it means to be a woman, Taylor Swift’s iconic The Eras Tour became the first to gross...
