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Curious About 710? Explore a New Era in Cannabis

Curious About 710? Explore a New Era in Cannabis

What does July 10th have to do with pot? 710 (celebrated 7/10—obviously) is like the hip little sister to mega-holiday 420. So, what’s the hype? Flip 710 around, and it “spells” OIL. 710 celebrates cannabis oils, concentrates, and more, while 420 dedicates itself to all things marijuana.

The best part is that by nailing down a groovy marketing strategy, dispensaries can amplify their reach, engage with customers, and increase ROI. So, grab your rig, fire up your torch, and let’s take a trip down the dab-filled rabbit hole and explore everything this holiday offers!

The History of 710

Like 420, 710 cloaks itself in a cloud of mystery. However, certain events link it to its origins. July 10, 2011, marked a pivotal moment in the evolution of 710, courtesy of hip-hop artist TaskRok. Under the guise of Task & Linus, his album The Movement served as a sonic ode to cannabis concentrates, featuring tracks like “7:10” and “Boil That Oil.” TaskRok’s artistic expression elevated 710 to newfound heights and underscored its communal significance within the cannabis community, a sentiment he echoed in an interview with The Leaf Online.

But some people claim that the holiday started before TaskRok dropped his beats. Around 2007, Urban Dictionary saw a surge in interest surrounding 710, but not in the context of the celebrations we’re exploring here. Instead, it was associated with a lighthearted blonde joke, where a woman frantically searches for her “710 cap,” only to realize its amusing resemblance to “OIL” when flipped upside-down. Undoubtedly, this joke had been circulating long before its digital debut on Urban Dictionary.

Some believe the roots of 710 stretch back to the groovy ’60s when the Grateful Dead set up their headquarters at 710 Ashbury Street in San Francisco. As the era embraced hippies, flower power, and counterculture, the band’s legendary affinity for cannabis makes people speculate if the holiday was created based on the notoriously stoned band’s old address.

While we can’t pinpoint its origin, we know it’s here to stay. In 2013, LA Weekly published “710 Is The New 420,” which kicked off mainstream awareness. Since then, it’s dialed stoner culture up a notch or two. 

What’s the Deal With Cannabis Concentrates?

Humans are always looking for the next best thing, and for Mary Jane lovers, concentrates are the vibe. They span a broad spectrum and aren’t what your parents used to smoke in the 70s. From wax to budder to shatter and beyond, the variety is extensive. They ushered in a groovy new era of consumption, marked by the rise of concentrates. These innovative creations are a testament to stoners’ creativity, who knew they could get more from the potent flower. 

Embraced by medicinal patients and recreational users, these products have surged in popularity thanks to their potent effects and discreet delivery methods. Unlike consuming the entire cannabis plant, concentrates offer highly concentrated doses of cannabinoids and terpenes, meticulously extracted to elevate the buzz. 

Loyal to 710

Why should dispensaries get hyped about 710? It’s not just a date—it’s a chance to expand customer knowledge and elevate their cannabis experiences to new heights. This holiday offers the perfect opportunity for dispensaries to introduce customers to the world of oils, opening doors to a far-out journey beyond traditional flower and edibles. 

By riding the wave of excitement surrounding this occasion, dispensaries can attract new customers and elevate their brand presence like never before, making it an ideal time to tap into loyalty programs. Leveraging your loyalty programs during this heightened period of interest can amplify engagement and retention. Roll out exclusive rewards, special discounts, and VIP treatment to incentivize repeat visits and foster deeper connections with your loyal shoppers.  Dive into the buzz, and watch as your dispensary draws in new buds while strengthening bonds with your existing tribe. It’s time to seize the moment, elevate your strategy, and groove into a whole new level of customer engagement.

Leverage Loyalty Programs

Customized Loyalty Rewards

Designate special rewards or bonuses exclusive to loyalty program members during the 710 period. Offer bonus points for purchases made during this time or provide discounts on select products reserved for loyal customers.

Early Access and VIP Treatment

Give loyal members access to 710 deals and promotions before making them available to the general public. This VIP treatment makes them feel valued and appreciated, strengthening their connection to your dispensary.

Personalized Communication

Utilize email and SMS campaigns to communicate directly with loyalty program members about offers. Segment audiences to personalize messages based on past purchases or preferences, making them feel understood and valued by your dispensary.

Exclusive Events for Loyalty Members

Celebrate 710 by hosting special events or gatherings exclusively for loyalty program members. This will allow them to engage with your dispensary in a unique and memorable way, further solidifying their loyalty.

Referral Rewards

Encourage loyal customers to refer friends or family to your loyalty program during 710. Offer rewards or incentives for successful referrals, such as bonus points or discounts on future purchases, incentivizing them to spread the word and expand your loyal customer base.

By optimizing loyalty program benefits, dispensaries strengthen relationships with existing customers, amp up repeat business, and attract new members, ultimately driving sales and igniting ROI. As always, you’ll need to ensure all your bases are covered. Complement your text and email campaigns by ensuring your dispensary is active on social media and promoting the 710 holiday in-store by creating seamless touchpoints.

Ignite 710: Social Buzz & In-Store Magic 

Leverage Social Media

Use social media platforms to generate buzz around 710. Share engaging content, including teaser posts, countdowns, and behind-the-scenes glimpses of your holiday preparations.

Host Events and Pop-ups

Organize special events or pop-ups to celebrate and attract customers to your dispensary. This could include live music performances, vendor demonstrations, product tastings, or educational workshops about concentrates and oils.

Enhance the In-store Experience

Rock a festive atmosphere in your dispensary by decorating the space to vibe with the holiday. Train your staff to be knowledgeable about the special offers available, ensuring they can provide excellent customer service.

By the time the 710 festivities start to simmer down, keep your finger on the pulse by closely monitoring how your 710 campaigns are performing. Track essential metrics like foot traffic, sales revenue, and customer engagement. This data is gold—use it as your roadmap to refining your approach to keeping the vibe alive for future celebrations and campaigns. 

From emerging trends to groundbreaking innovations, 710 has things to celebrate. One of the most intriguing aspects shaping the future of 710 is the continuous evolution of consumption methods and product innovations. As cannabis enthusiasts seek new experiences, we can anticipate a surge in novel products and techniques hitting the market, pushing the boundaries of the plant we love. As the green wave spreads, the holiday evolves into a recognized phenomenon, celebrated by stoners from all walks of life. One thing’s sure: the future of 710 is vapin’.

June might seem early to start thinking about a holiday next month, but we’re The TOKE Agency—of course, we plan ahead! We believe in staying ahead of the curve and being ready for whatever is thrown our way. As women in weed, we’re all about preparation. Need help with your marketing strategy? Schedule a call with us (what we like to call a TOKE sesh), and let’s brainstorm some killer ideas together!

Key Takeaways

  • Celebrating Concentrates and Oils: July 10th, or 710, is more than just a date; it’s a celebration of cannabis concentrates and oils. While 420 is well-known for its focus on all marijuana products, 710 flips the script, highlighting the diverse world of concentrates and their consumption methods.
  • Strategic Marketing for Dispensaries: Leveraging the holiday can significantly impact dispensaries. By amplifying reach, engaging with customers, and increasing ROI, dispensaries can tap into the excitement surrounding 710 and strengthen connections with new and existing customers.
  • Optimizing Loyalty Programs: The 710 holiday provides dispensaries with a prime opportunity to maximize loyalty programs. By offering customized rewards, early access to deals, personalized communication, and exclusive events, dispensaries can enhance customer loyalty, drive sales, and ultimately ignite ROI.